semantics

The way we phraze completely completely changes the way we view what is being said. For example :"Is abortion ending pregnancy or killing a child?" This school of thought is effective in advertising for various things.

The power of metaphor

I wonder if Elvis Presley's songwriting was as planned out and smart as this speaker gives him credit for or if he is reading into it too much. Either way...this shows how ingrained metaphorical language is into the way we think and perceive....we do it without consideration.

Lanuage Interwoven with thought

I never really of exclamatory language as magical anyway before reading this article. But now that I think about it...it holds a certain power and resonance that other words may not. I never really understood the reasoning of media censorship until reading this. Whether or not I agree...I can articulate why these words have such a bite more so than I did before.

Glenn Ligon

I liked the fact that every decision made regarding "negro sunshine" was deliberate...from the words used to choice of stenciling to the neon sign itself. His work is very emotional, personal and well thought out.

manufacturing consent

Herman and Chomsky explain how propaganda functions in mass media. It is good for us to understand the mechanics so that we can further understand why we have such an urge to consume...or for those of us going into advertising...how we can utilize the propaganda model.

ART 21 consumption

"I think beauty embodies what we consider to be ugly as well as what we consider to be beautiful."
Well put.

Images and stereotypes are appropriated by the mass media and used to appeal to a certain group of people... whether it be blacks, whites, women, men, white men, gay men, lesbians, hispanics, poor people, rich people, children, fat people, skinny people..... You name it...they have a marketing technique to get you to buy their shit.

TED TALK ABOUT WORDPLAY IN DESIGN

The use of words is incredibly powerful. Substituting a single word can change the meaning, significance and power of an advertisement very quickly (reliable dutchmen vs. indonesian dutchmen) I don't understand the whole switching indonesian dutchman as making the argument to park your car in the garage less appealing...but i'm assuming he means it as a negative. Although I did not understand his example...I agree with his point thoroughly.